• Complete Listing Paperwork.  Before listing your home, we review a market analysis report with you which will show you the price of competing and sold listings in your area or subdivision.   Because appraisers use the price of sold listings to determine actual market value along with other factors, these listings will give you a good idea of what your home is worth and the competing listings will show the current active listings you will be competing against.  After we review this report, we will complete the listing agreement paperwork.  Our listing agreements have a unilateral termination clause which means you can cancel the agreement by giving a 10 day written cancellation notice if at any time you think we aren't doing our job as your agents. 
   
• Take photos of your home.*  These photos will be used to maximize exposure of the key selling points of your home.  Multiple photos will be uploaded to the MLS(I use the maximum allowed which is 10).  More photos, up to 4 of each room, will be shown on a custom web page created for your listing. 

• Enter your property into the Multiple Listing Service(MLS).*  Your listing will be available to more than 7,000 REALTORS® in the Middle Tennessee area as well as the general public who search the MLS public sites(www.realtracs.com and www.REALTOR.com).  More than 80% of all homes sold are viewed by buyers through the MLS.

• Install a very attractive FOR SALE yard sign.* More than 30% of all homes sold initiate with the yard sign. (Optional, but recommended).  According to the National Association of Realtors, 69% of home buyers used the yard sign in the search for the home they purchased.  Our yard signs have the 800 info line for buyers to call 24/7.   To get the price they have to press zero....which send them to our mobile phone to try to initiate a showing.  If they do not press zero, we still get a text of their phone number and call them right away to try to initiate a showing.

• Install MLS key lockbox on property.*  This will allow other REALTORS® to show your home by appointment when you are away.  The electronic lockbox records the REALTOR®'s name and company as well as the time and date they entered.  Only REALTORS® have the ability to open the lockbox with an electronic key pad issued to every REALTOR® in Middle Tennessee through the local MLS.

• Review condition of property and suggest ways to improve salability.  This will be reviewed again in week 3 based on the feedback we get from REALTORS® and visiting buyers.

• Mail, email, fax or deliver copies of listing paperwork to you.
   
• Create a custom web page for your listing with photos of each and every selling feature of your property.  The MLS only allows 10 photos.  The custom web page shows potential buyers  ALL points of interest of your home.  All advertising such as Homes Magazine ads, newspaper, brochures and the yard sign will include my web site address which will direct potential buyers to the web page.  The web page will also have a direct link to it from our web sites, www.CaseyBaird.com, www.RaineBaird.com and www.WilliamsonCountyRealtor.com on the featured properties page as well as a direct link to it from the public MLS listing page on www.realtracs.com.  View examples of custom web pages by clicking on the listings on our featured homes page.
  
  Over 90 percent of home buyers go to the internet to search for their next home.  If you list your home with us, your home will be seen by more potential buyers because our websites rank in the top results on Google.com, www.Yahoo.com and www.MSN.com search engines.  These three search engines provide results for over 90% of all searches done on the internet.  Run some searches on one of these search engines for real estate or homes for sale in your area or subdivision to see how my site ranks for Brentwood, Franklin or Spring Hill TN.  My site ranks well on other engines as well, but these are the two that provide the bulk of the search results.
   
• Submit the listing information to Keller Williams web site....www.kw.com.  This sindicates to other top real estate sites like Trulia.com, Google real estate, Yahoo real estate and other sites.

• Submit the listing information to www.REALTOR.com.  We purchase enhanced listings on Realtor.com to allow more photos for potential buyers to see as well as make your listing stand out from the others on the map or the list of search results.

• Report progress for showing activity and feedback is done automatically through our central showing system.  You will have online access via the internet to your showing activity.  Feedback emails are automatically sent to the buyer's agent when the showing appointment is confirmed.  The buyer agents fill out and submit feedback to this system and you will be able to view the feedback replies online anytime.  A weekly email of all showings and feedback are sent to you.  Learn more about our central showing system at www.showings.com.

• Review feedback from showing agents.

• Review feedback from showing agents.

• Review condition of property and suggest ways to improve salability based on feedback of previous two weeks.

• Review first month's progress and open house/REALTOR® feedback with Seller(s).  Compare recent sales and competing listings.  Discuss marketing effectiveness.

• Re-tool advertising based on first month's marketing success to make more effective.

• Implement re-tooled marketing plan to be reviewed week 8.

We will be available by telephone almost anytime.  Our mobile numbers are 615-477-3484 for Casey Baird or 615-477-3542 for Raine Baird.  Our office number is 615-778-1818(ask for Casey or Raine Baird).   If it's after office hours, our office voicemail immediately calls our mobile phones to alert us of the voicemail.  We always try to answer every call between 8am to 8pm when we are not with a client.  Please leave a voicemail if we are not able to answer.  We try to return all calls within 2 hours or less.

* Done with your permission or at your request.
** Subject to advertising and printing deadlines and publication times. Not offered with discounted agent fees.

This marketing plan may be changed or customized to fit your special needs.

What we don't do and why:

We don't do open houses. 
Why?  Because open houses sell the home less than 1% of the time.  Open houses are not for the seller, they are for the listing agent to try to get more buyer clients.  Agents hold open houses in hopes that some of the buyers that come to look are not working with agents so they can hopefully pick them up as clients.  If the house sells, great, but that's not the main goal most of the time in this new age of the internet.  Open houses were a great way to sell a home in the past, but now that 90% of home buyers are view homes and photos online, they open house is on the internet now and when they find one they like, they call their agent over 91% of the time.  Here are some interesting stats from a 2007 study done by NAR......only 16% of buyers frequented open houses and only 24% of those buyers found the open house useful.  This means less than 4% of buyers found the open house useful and then the stats go further to show that less than 1% of the time did the buyer purchase the home.  We would rather move the advertising money from this area to online advertising purchasing pay per click and ads on other websites to get more buyers viewing your home online.  Better to focus ad money on 90+ percent of buyers than the less than 1 percent of buyers.

We don't do print ads.
Why?  Same reason as above.  Print ads, according to studies done by NAR, sell the home less than 3% of the time.  This media is very expensive and very ineffective.  We would rather focus our ad budget at the very effective advertising that buyers are viewing to try to capture as many of those buyers as possible.  Again, better to be the most prominent in the 90%+ category that buyers said they found the home they purchased than to be only present in the categories that 3% or less than 1% category that buyer have said that's where they found the home they purchased.

Casey Baird / Office 615-778-1818 / Keller Williams Realty / 9175 Carothers Pkwy
Ste. 110 / Franklin  TN  37067 / Lic. 00280146 / Each office is independently owned and operated.